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Become a Certified Digital Marketer
Learn modern digital trends & methods to develop key marketing strategies and spur growth for small to large scale businesses.
Get all the Training You Need To Succeed as A Digital Marketer
Get all the training needed to succeed as a Digital Marketing Expert in Nigeria at our training center. Digital marketing is one of the most sought after in Nigeria. Boost your career by becoming a certified digital marketer.
What you will learn:
- INBOUND MARKETING
- GOOGLE ADS
- SEO STRATEGIES
- SOCIAL MEDIA MARKETING (FACEBOOK ADS, INSTAGRAM ADS)
- SOCIAL MEDIA MANAGEMENT
- BLOGGING AND CONTENT MARKETING
- DISPLAY ADVERTISING
- COPYWRITING
- EMAIL MARKETING
- DIGITAL MARKETING STRATEGY
- HOW TO DRIVE TRAFFIC TO YOUR WEBSITE
Course Content
- Explain what Digital Marketing entail
- Define segments and the role segmentation plays in digital marketing
- Identify the relevance of role for different channels for your business and customers
- Explain how to use channels to market to the right customers at the right time.
- Building a target persona
- Define channels that will be used in campaigns and where your approach is paid, earned or owned
- Content writing
- Theoretical aspect on how SEO is done
- Explain the impact local SEO has and how to set it up
- Perform keyword research, analysing search volume and competition
- Create your own Google Ads campaign
- Evaluate results and optimize Adwords
- Review key metrics and KPIs for SEM
- How to take advantage of video marketing, using Youtube.
- Learn Twitter marketing and how to leverage the Ads on it.
- Learn Facebook marketing and how to leverage Ads on it.
- Learn Instagram marketing and how to leverage the Ads on it.
- Landing pages & Lead Generation
- Review best practices of digital marketing UX
- Evaluate the design, functionality, and effectiveness of landing pages
- Develop forms for your business
- Plan and prepare lifecycle marketing strategies
- Learn how to do email Marketing
- Engage with your customers via email throughout their lifecycle.
- Plan, execute, and measure email-marketing campaigns
- Explaining how to create popup form to gain organic followers via email.
- Outline the process for developing content campaigns.
- Create a content plan with key messaging
- Assess which content marketing tactics meet specific marketing and business goals.
- Determine the key metrics for measuring and optimizing content marketing tactics.
- Select appropriate influencers for your project and determine your influencer outreach strategy.
- Curate and modify digital content across your social channels.
- Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
- Use of CRM (Customer Relationship Management) & Marketing automation tool
- Google Analytics
- Clear understanding of how to leverage the detailed information on Google Analytics
- Learn how to track a link using Google Analytics
- Google Search Console
- In depth tutorial on how to use Google Search Console
- Google TagManager
- Explain how to use Google TagManager to track links on your website
- Structured Data Markup Helper
- Explore how to use structured data markup helper to boost your local SEO